Introduction
Below are the detailed answers for all questions from the IGNOU BCOE-141 assignment (Principles of Marketing) for the 2025-26 session. Each question is answered in over 600 words using simple and clear language. Click on the links to read the full answers.
- You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?
- Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.
- Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.
- Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?
- Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?
- Explain the importance of Customer Relationship Management (CRM) in marketing.
- How does pricing play a strategic role in the marketing mix?
- Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?
- Define services and explain their characteristics. How does marketing of services differ from marketing of goods?
- Discuss the importance of Integrated Marketing Communication (IMC).
- Write short notes on: a) Branding b) Personal selling
- Distinguish between the following: a) Price skimming and penetration pricing b) Publicity and advertising
Conclusion
All answers are written in student-friendly language and cover key concepts from the BCOE-141 syllabus. These responses are ideal for TMA submission and exam preparation.