Introduction
The world is rapidly changing with the emergence of new knowledge, technology, and innovations. These developments have started to influence even the remotest rural areas in India. Emerging knowledge in fields like agriculture, health, education, information technology, and communication has begun to reshape the behavior of rural societies. This transformation is significant because rural communities have traditionally been slow to change due to deeply rooted customs and lack of access to information. However, with better connectivity and educational awareness, the rural landscape is evolving.
What is Emerging Knowledge?
Emerging knowledge refers to newly developed or evolving information that is spread through education, research, technology, and communication tools. It includes knowledge about improved agricultural practices, digital literacy, health awareness, government policies, financial inclusion, and environmental conservation.
Impact of Emerging Knowledge on Rural Society Behaviour
The influence of emerging knowledge can be seen in various aspects of rural life. Here are some key areas where behavior has changed:
1. Agricultural Practices
Traditional farming methods are being replaced with modern, knowledge-based practices. Farmers are learning about:
- High-yielding seed varieties
- Efficient irrigation methods like drip and sprinkler systems
- Organic farming techniques
- Use of mobile apps and weather forecasting for planning cultivation
This has led to increased productivity and reduced dependence on middlemen due to access to direct markets.
2. Education and Awareness
With access to new educational tools, especially through mobile phones and the internet, rural people are becoming more aware of their rights, government schemes, and social issues. This has resulted in:
- Higher enrolment of children in schools
- Increased participation of girls in education
- Awareness about gender equality, health, and sanitation
3. Health and Hygiene
Emerging knowledge in health and sanitation has improved rural health behavior. People are now more aware of:
- Importance of handwashing, clean drinking water, and toilets
- Vaccination for children and women
- Healthy eating habits
Government initiatives like Swachh Bharat Abhiyan have also spread hygiene awareness effectively.
4. Role of ICT (Information and Communication Technology)
Digital tools such as mobile phones, television, radio, and internet services have become major sources of knowledge. These tools help rural people in:
- Getting market rates and crop prices
- Learning about job opportunities
- Communicating during emergencies
- Joining online education and skill development courses
5. Financial Inclusion
With new knowledge about banking, insurance, and saving schemes, rural people are now:
- Opening bank accounts (Jan Dhan Yojana)
- Using mobile banking and UPI apps
- Buying insurance for health and crops
This has encouraged better money management and savings among rural households.
6. Change in Social Norms
As rural people are exposed to television, social media, and digital platforms, their thinking is changing. Social practices like early marriage, caste discrimination, and gender inequality are being questioned more frequently. People are also demanding better governance and transparency.
Conclusion
The impact of emerging knowledge on rural society is visible in the changing attitudes, practices, and aspirations of people. While challenges like illiteracy, poor infrastructure, and resistance to change still exist, the positive behavioral transformation in rural areas cannot be ignored. Continued access to updated knowledge and education will further empower rural communities, making them active participants in the development process.