MJM-029: ADVERTISING AND PUBLIC RELATIONS – IGNOU Assignment 2025
Below is the complete list of questions and direct answer links for the IGNOU MJM-029 assignment for the January and July 2025 cycles. Each answer is 600+ words, easy to understand, and crafted to help students write their submissions confidently.
- Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model.
Read Full Answer - Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors?
Read Full Answer - Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.
Read Full Answer - Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations.
Read Full Answer - The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata, Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media strategy. Suggest improvements based on advertising research principles.
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Assignment Code: MJM-029/Jan25/Jul25
Total Marks: 100
Weightage: 30%
Tags: IGNOU MJM-029, Advertising Strategy, Public Relations Campaigns, Media Planning, Indian Brands
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