Short Notes on Key Print and Digital Media Concepts
a. Subscription Models in E-Newspapers
Subscription models in e-newspapers refer to the methods used by digital news platforms to generate revenue from readers. Unlike traditional print newspapers that rely heavily on advertising and street sales, e-newspapers increasingly depend on digital subscriptions. These models are becoming popular due to the decline in ad revenue and the rise of digital content consumption.
The most common subscription models include:
- Freemium Model: Some content is free, while premium content requires a paid subscription. Example: Hindustan Times Digital.
- Metered Paywall: Users can access a limited number of articles per month for free. After that, they must subscribe. Example: The New York Times.
- Hard Paywall: All content is behind a paywall and requires a subscription. Example: The Wall Street Journal.
- Donation or Membership: Some independent news sites ask readers to voluntarily support them. Example: The Wire (India).
These models ensure quality journalism by reducing dependency on advertisers. However, many readers in India still expect news to be free, making paid models a challenge. Offering exclusive content, better user experience, and credibility helps convert free readers into subscribers.
b. MoJo (Mobile Journalism)
MoJo, short for Mobile Journalism, refers to the practice of using smartphones and portable digital tools to gather, edit, and publish news content. It is a fast-growing trend in modern journalism, especially among freelance journalists, regional reporters, and citizen journalists.
MoJo is affordable, quick, and flexible. A journalist can cover breaking news, shoot videos, record interviews, edit footage, and upload stories—all using a smartphone. This is especially useful in remote areas where traditional equipment is hard to carry. Apps like Kinemaster, InShot, and FilmoraGo are commonly used for editing, while platforms like Twitter and YouTube are used for publishing.
Many media houses train their staff in MoJo to expand digital presence and increase field reporting. During events like natural disasters, elections, or protests, MoJo allows for real-time updates. However, it also raises concerns about content quality, fact-checking, and ethics due to the speed and ease of publishing.
In conclusion, MoJo empowers journalists to be more independent and responsive. With proper training and ethical guidelines, it is an excellent tool for modern storytelling in both print and digital platforms.