September 2025

What are the rules and principles of Human Conduct? Explain the theories of Conduct?

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What are the Rules and Principles of Human Conduct? Explain the Theories of Conduct Introduction Human conduct refers to how people behave in their daily lives, both individually and within society. Our actions are not random; they are guided by certain rules and principles that help us live in a moral, respectful, and socially acceptable […]

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What are the values underlying Indian Culture? Explain?

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What are the Values Underlying Indian Culture? Explain Introduction Indian culture is one of the oldest and richest cultures in the world. It is a blend of spiritual beliefs, customs, moral values, and traditions that have been followed for thousands of years. The values embedded in Indian culture provide a foundation for individuals to live

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Who is a Morally Educated Person? Explain the different facets of Morality?

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Who is a Morally Educated Person? Explain the Different Facets of Morality Introduction Morality is the foundation of human values, behavior, and social order. A morally educated person is someone who understands, practices, and promotes ethical behavior in daily life. Such a person not only follows moral principles but also encourages others to do so.

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Distinguish between the following: a) Wholesaler and Retailer b) Selling & Marketing

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Distinguish Between a) Wholesaler and Retailer Basis Wholesaler Retailer Definition A wholesaler buys goods in large quantities from manufacturers and sells them to retailers. A retailer buys goods from wholesalers and sells them directly to the final consumers. Quantity of Purchase Buys in bulk quantities Buys in small quantities Customer Sells to retailers or other

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Is interpersonal skill same as communication skills? How are they different from each other?

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Introduction Interpersonal skills and communication skills are both important in personal and professional life, especially in sales and marketing roles. Many people confuse the two terms or think they are the same. While they are closely related and often overlap, they are not exactly the same. Understanding the difference helps in developing the right skill

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Discuss why a college graduate should choose Sales as a starting point of his/ her professional career.

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Introduction Choosing the right career path after college is a big decision. Many graduates overlook sales as a starting point, thinking it is only about pushing products. However, a career in sales can be a strong foundation for long-term professional growth. It helps develop critical skills, provides real-world experience, and opens doors to multiple industries.

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Explain the role of cultural and personal factors in influencing a buyer’s behaviour.

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Introduction Understanding buyer behavior is essential in personal selling. A buyer’s decision is not only influenced by price or features but also by deeper elements like cultural and personal factors. These factors affect how people think, what they prefer, and how they react to sales efforts. For salespeople, recognizing these factors helps in approaching customers

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Explain the importance of buying motives in personal selling.

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Introduction Buying motives are the reasons why a customer decides to buy a product or service. In personal selling, understanding buying motives is extremely important because it helps the salesperson to approach the customer in the right way. When a salesperson knows what motivates the customer, they can offer the most suitable product, address concerns,

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