Sales Presentation for New Laptop: “SmartBook Student Pro”
Target Audience: College Students
Product Name: SmartBook Student Pro
Objective: To highlight the key features of the laptop, use sales techniques to engage the student audience, and handle common objections effectively.
Opening Statement (Sales Technique: Attention Grabber)
“Are you tired of your old laptop slowing you down during assignments, online classes, or group projects? Say hello to the SmartBook Student Pro – the ultimate laptop designed specifically for college life.”
Identifying Customer Needs (Sales Technique: Consultative Selling)
Ask a few questions to understand the student’s needs:
- Do you attend online classes regularly?
- Do you use software like MS Office, Photoshop, or AutoCAD?
- Do you often move between classes and need long battery life?
Based on responses, tailor your pitch to their needs.
Key Features and Benefits
| Feature | Benefit for Students |
|---|---|
| Intel i5 12th Gen Processor | Fast performance for multitasking and running apps |
| 8GB RAM & 512GB SSD | Quick boot time and smooth experience |
| 15.6″ Full HD Display | Great for online classes, video editing, and streaming |
| 12 Hours Battery Backup | All-day usage without looking for a charger |
| Pre-installed Windows 11 + MS Office | Ready-to-use for classes and assignments |
| Lightweight and Sleek Design | Easy to carry to college, hostel, or cafe |
Additional Student-Friendly Features
- Built-in webcam and mic for virtual meetings and classes
- Wi-Fi 6 support for faster internet
- Student discount and EMI options available
Sales Technique: Trial Close
“Can you imagine how much easier your assignments, presentations, and online exams would be with this laptop?”
Objection Handling Strategies
Objection 1: “It’s too expensive.”
Response: “We understand students are budget-conscious. That’s why we offer student discounts, EMI plans, and exchange offers. Also, investing in a reliable laptop now saves you money on repairs later.”
Objection 2: “I already have a laptop.”
Response: “That’s great! But is your current laptop fast, lightweight, and has a battery that lasts all day? The SmartBook Student Pro is designed specifically for the fast-paced needs of college life.”
Objection 3: “I need to check with my parents.”
Response: “Absolutely. We can schedule a quick call or demo with them. Also, we have student-parent assistance to explain the benefits clearly.”
Closing the Sale (Sales Technique: Assumptive Close)
“Would you like to go with the grey model or the silver one? Both are available today, and you can take it home with a free backpack.”
Follow-Up Strategy
- Email confirmation with product details and payment plan
- WhatsApp message with installation and usage tips
- One-week follow-up call to ensure satisfaction
Conclusion
The SmartBook Student Pro is more than just a laptop—it’s a smart choice for smart students. With powerful features, practical benefits, and flexible buying options, it supports students in every step of their academic journey. Let’s make studying smarter and simpler—together.