Door-in-the-Face Technique The door-in-the-face technique is a persuasive strategy where a large, unreasonable request is made first and is expected to be refused. Then, a smaller, more reasonable request is made, which the individual is more likely to accept. It works due to the principle of reciprocity and guilt reduction.
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Prototypes Prototypes are mental representations of the most typical or ideal examples of a category. In social psychology, prototypes help individuals classify and interpret people, objects, or situations based on prior experience. They influence person perception, social categorization, and stereotyping by shaping expectations and judgments.
Characteristics of Ethnography Ethnography is a qualitative research method focused on studying cultures and social interactions in their natural settings. Its key characteristics include in-depth observation, long-term fieldwork, participant immersion, rich descriptive data, and emphasis on understanding the participants’ point of view (emic perspective).
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Person Perception Person perception refers to the process by which individuals form impressions and make judgments about others. It involves interpreting cues like facial expressions, body language, tone of voice, and past behavior. This process influences how we interact with others and is shaped by biases, stereotypes, and expectations.
Introduction Obedience refers to the act of following orders or directives from an authority figure. In social psychology, obedience is a significant area of study, especially considering how authority influences behavior. Experimental studies on obedience aim to understand the psychological mechanisms behind why people comply with orders, even when they conflict with personal morals. Several
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Introduction Ethical issues are of paramount importance in social psychological research because the field often involves studying human behavior in sensitive and impactful social contexts. Ethical considerations ensure the rights, dignity, and well-being of participants are safeguarded while maintaining the integrity of the research process. As social psychologists explore topics like conformity, obedience, prejudice, and
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Introduction Attribution refers to the process by which individuals explain the causes of behavior and events. In social psychology, understanding how people attribute intentions or causes to their own and others’ actions is crucial. However, these attributions are not always accurate and are often influenced by cognitive biases. Two well-known attributional errors are the Fundamental
Introduction Social psychology, as the scientific study of how individuals think, feel, and behave in social situations, does not exist in isolation. It intersects with numerous other academic disciplines, enriching its theories and expanding its applications. This interrelationship allows social psychology to incorporate diverse perspectives and methodologies, making it a multidisciplinary science. This answer explores
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Introduction Interpersonal attraction refers to the positive feelings and attitudes individuals develop toward others, which may lead to friendships, romantic relationships, or social bonds. It is a foundational concept in social psychology because human interactions are central to our psychological well-being and social functioning. Interpersonal attraction is influenced by various factors, including physical attractiveness, proximity
Introduction Modern social psychology is a vibrant and evolving discipline that examines how individuals think, feel, and behave in social contexts. The journey of social psychology has been shaped by numerous historical events, intellectual movements, and scientific advancements. From early philosophical inquiries into human nature to experimental studies in the 20th century, social psychology has
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