BCOS-186: Personal Selling and Salesmanship Assignment Code: BCOS-186/TMA/2025-26 Coverage: All Blocks Total Questions: 12 (5 from Section A, 5 from Section B, 2 from Section C) 🔗 Click on the Questions Below to View Full Answers: Do you think it is important to use selling process steps in personal selling? Discuss the various steps of […]
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Distinguish Between a) Wholesaler and Retailer Basis Wholesaler Retailer Definition A wholesaler buys goods in large quantities from manufacturers and sells them to retailers. A retailer buys goods from wholesalers and sells them directly to the final consumers. Quantity of Purchase Buys in bulk quantities Buys in small quantities Customer Sells to retailers or other
Distinguish between the following: a) Wholesaler and Retailer b) Selling & Marketing Read More »
Short Notes a) Cash Memo A cash memo is a document or receipt issued by a seller to the buyer when a product is sold for cash. It serves as proof of the transaction and includes details such as the name of the buyer, seller, product details, quantity, price, tax, total amount paid, and date
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Introduction Interpersonal skills and communication skills are both important in personal and professional life, especially in sales and marketing roles. Many people confuse the two terms or think they are the same. While they are closely related and often overlap, they are not exactly the same. Understanding the difference helps in developing the right skill
Introduction Choosing the right career path after college is a big decision. Many graduates overlook sales as a starting point, thinking it is only about pushing products. However, a career in sales can be a strong foundation for long-term professional growth. It helps develop critical skills, provides real-world experience, and opens doors to multiple industries.
Introduction Understanding buyer behavior is essential in personal selling. A buyer’s decision is not only influenced by price or features but also by deeper elements like cultural and personal factors. These factors affect how people think, what they prefer, and how they react to sales efforts. For salespeople, recognizing these factors helps in approaching customers
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Introduction Buying motives are the reasons why a customer decides to buy a product or service. In personal selling, understanding buying motives is extremely important because it helps the salesperson to approach the customer in the right way. When a salesperson knows what motivates the customer, they can offer the most suitable product, address concerns,
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Introduction Personal selling involves face-to-face communication between a salesperson and a customer with the goal of making a sale. Since it involves direct human interaction, ethical behavior is very important. A salesperson must follow honesty, fairness, and responsibility while interacting with customers. Any unethical behavior can harm the customer, the business, and the reputation of
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Introduction Introducing an eco-friendly cleaning product in a semi-urban market requires more than just placing it on shelves. It demands personal selling—direct interaction with potential customers—to educate them about the product’s benefits and to build trust. In semi-urban areas, people may not be fully aware of eco-friendly products, so a personalized approach is crucial. Understanding
Sales Presentation for New Laptop: “SmartBook Student Pro” Target Audience: College Students Product Name: SmartBook Student Pro Objective: To highlight the key features of the laptop, use sales techniques to engage the student audience, and handle common objections effectively. Opening Statement (Sales Technique: Attention Grabber) “Are you tired of your old laptop slowing you down
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