Introduction
In today’s information-rich world, not only librarians and information scientists but also many other professionals contribute to spreading useful knowledge. These individuals are known as peripheral information professionals. They may not be directly working in libraries or documentation centers, but they play a vital role in disseminating information to people in their fields and communities.
Who are Peripheral Information Professionals?
Peripheral information professionals are those who work in other sectors but are involved in handling, processing, and sharing information. These include teachers, journalists, extension workers, healthcare workers, NGOs, government officers, and even social workers. They may not be trained in library science, but their role involves making useful information accessible to others.
Functions of Information Disseminators
Information disseminators are people who collect, organize, and distribute information to help people make informed decisions. Peripheral information professionals perform these functions in different ways based on their specific roles.
How Peripheral Information Professionals Disseminate Information
Let’s look at how these professionals act as effective information disseminators:
1. Through Education and Training
Teachers and educators share knowledge and updates with students. They use textbooks, multimedia, and discussions to convey information. They often guide students on how to find and use information properly.
2. By Reporting and Publishing
Journalists and media professionals collect facts, analyze them, and share news and opinions through newspapers, TV, and digital platforms. They help people stay informed about current events and new developments in society.
3. Community Outreach
Extension workers, especially in agriculture and rural development, educate farmers and villagers about new technologies, government schemes, health tips, and more. They use posters, charts, local language leaflets, and meetings to share knowledge.
4. Health Communication
Healthcare professionals like doctors, nurses, and health workers provide critical information related to health, hygiene, nutrition, and disease prevention. During health campaigns (e.g., polio drives, COVID-19 awareness), they act as key information providers.
5. Government Schemes and Legal Awareness
Government officers, village leaders, and legal advisors inform citizens about their rights, laws, and government schemes. They distribute pamphlets, conduct public meetings, and help people fill forms or apply for services.
6. Digital Information Sharing
NGO workers and social activists often use mobile apps, websites, and social media to share information on education, women’s rights, environment, and welfare programs. They create awareness and promote public participation.
Skills and Tools Used by Peripheral Professionals
- Effective communication skills
- Ability to simplify complex information
- Use of local languages and visual aids
- Use of audio-visual tools, posters, apps, and websites
Importance of Their Role
Peripheral information professionals bring information closer to the common people. They ensure that even those who cannot access libraries or the internet still get the information they need. This is especially important in rural or underprivileged areas where information access is limited.
Conclusion
Peripheral information professionals play a key role in spreading knowledge in society. Whether through classrooms, newspapers, health camps, or social media, they act as effective information disseminators. Their work helps in building an informed and empowered community, bridging the gap between professional information services and the people who need them the most.