Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations.
Media Plan for Advertising a Consumer Product: “ChillSip Lemonade” Product Overview Product: ChillSip Lemonade Category: Non-alcoholic beverage (summer drink) Target Audience: Youth (16–30 years), urban and semi-urban consumers USP: Affordable, natural ingredients, cooling summer drink in eco-friendly packaging Campaign Objective Create strong brand awareness in summer 2025. Encourage trial purchase in metros and tier-2 cities. […]