advertising strategy

The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata, Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media strategy. Suggest improvements based on advertising research principles.

Leave a Comment / MJM-029 /

Analysis of the 2024 Swachhta Awareness Campaign: “Swabhav Swachhata, Sanskaar Swachhata” Introduction In 2024, the Government of India continued its flagship Swachh Bharat Mission through a public awareness campaign with the theme “Swabhav Swachhata, Sanskaar Swachhata.” This campaign aimed to embed cleanliness not just in actions but as part of everyday behavior and values (sanskaar). […]

The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata, Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media strategy. Suggest improvements based on advertising research principles. Read More »

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations.

Leave a Comment / MJM-029 /

Media Plan for Advertising a Consumer Product: “ChillSip Lemonade” Product Overview Product: ChillSip Lemonade Category: Non-alcoholic beverage (summer drink) Target Audience: Youth (16–30 years), urban and semi-urban consumers USP: Affordable, natural ingredients, cooling summer drink in eco-friendly packaging Campaign Objective Create strong brand awareness in summer 2025. Encourage trial purchase in metros and tier-2 cities.

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations. Read More »

Disabled !