Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors? Use relevant theories from the syllabus to support your analysis.
Brand Positioning Strategy of Amul: An Analysis Introduction Amul is one of the most iconic FMCG brands in India, known for its dairy products. Managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul has created a unique space in the Indian market with its consistent messaging, high-quality products, and deep-rooted connection with the masses. […]