Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model.
Analysis of a Recent Indian Advertisement Using AIDA Model and Advertising Appeals Selected Advertisement: Cadbury Dairy Milk – “Shubh Aarambh” (2024) Cadbury’s “Shubh Aarambh” campaign, launched during the festive season in 2024, aimed to connect emotionally with Indian families. The advertisement shows a young woman offering Dairy Milk to her parents before an important personal […]