Consumer Behavior

Distinguish between the following: a) Consumer markets and organisational markets b) Need and motive

Leave a Comment / BCOE-141 /

Introduction Marketing caters to various types of markets and is driven by the understanding of human behavior. To design effective strategies, it is important to distinguish between different types of markets and fundamental behavioral concepts. In this post, we differentiate between consumer markets vs. organisational markets and needs vs. motives. Main Body a) Consumer Markets […]

Distinguish between the following: a) Consumer markets and organisational markets b) Need and motive Read More »

Discuss how understanding consumer behavior can help in the successful launch of the new product, with two specific examples.

Leave a Comment / BCOE-141 /

Introduction Understanding consumer behavior is essential for launching any new product successfully. It involves analyzing how potential customers think, feel, and make purchase decisions. By studying consumer preferences, motivations, and buying patterns, businesses can tailor their marketing strategies, product features, and messaging to better meet market needs. In this post, we’ll explore how understanding consumer

Discuss how understanding consumer behavior can help in the successful launch of the new product, with two specific examples. Read More »

Disabled !