cultural factors Archives

Explain the role of cultural and personal factors in influencing a buyer’s behaviour.

Introduction Understanding buyer behavior is essential in personal selling. A buyer’s decision is not only influenced by price or features but also by deeper elements like cultural and personal factors. These factors affect how people think, what they prefer, and how they react to sales efforts. For salespeople, recognizing these factors helps in approaching customers […]

Explain the role of cultural and personal factors in influencing a buyer’s behaviour. Read More »

Examine the nature and context of western political thought.(700 words)

Western political thought is a vast and intricate tapestry of ideas, theories, and philosophies that have evolved over centuries. It encompasses a wide array of perspectives on governance, authority, justice, and the organization of societies. To understand the nature and context of Western political thought, it’s essential to delve into its historical development and key