Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.
Analysis of PR Campaign: “Digital India” by Government of India Introduction The “Digital India” campaign, launched in 2015 by the Government of India, is a large-scale public relations (PR) initiative aimed at transforming India into a digitally empowered society and knowledge economy. It focuses on improving online infrastructure, increasing internet connectivity, and making government services […]