Digital Marketing

How is YouTube useful for businesses?

Introduction YouTube is one of the most popular video-sharing platforms in the world, with billions of users watching content daily. For businesses, YouTube is more than just entertainment—it’s a powerful tool to reach customers, promote products, and grow their brand. In today’s digital world, using YouTube for business has become essential. How YouTube Helps Businesses […]

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Why is customer engagement and retention an important tool for an e commerce business?

Introduction In the highly competitive e-commerce industry, attracting new customers is important—but retaining existing ones is even more valuable. Customer engagement and retention are key tools that determine long-term business success, brand loyalty, and sustainable revenue growth. What is Customer Engagement? Customer engagement refers to the emotional connection between a customer and a brand. It

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