What do you understand by ethical marketing? Discuss the ethical considerations a company must take into its view while devising its marketing strategy.
Introduction Ethical marketing is a form of marketing that prioritizes honesty, fairness, responsibility, and transparency in all promotional practices. It involves promoting products and services in a manner that aligns with societal values, avoids misleading information, and respects the rights and dignity of consumers. Ethical marketing not only builds consumer trust but also strengthens a […]