IGNOU MJM-029 Archives - IGNOU CORNER

The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata, Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media strategy. Suggest improvements based on advertising research principles.

Analysis of the 2024 Swachhta Awareness Campaign: “Swabhav Swachhata, Sanskaar Swachhata” Introduction In 2024, the Government of India continued its flagship Swachh Bharat Mission through a public awareness campaign with the theme “Swabhav Swachhata, Sanskaar Swachhata.” This campaign aimed to embed cleanliness not just in actions but as part of everyday behavior and values (sanskaar). […]

The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata, Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media strategy. Suggest improvements based on advertising research principles. Read More »

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations.

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Media Plan for Advertising a Consumer Product: “ChillSip Lemonade” Product Overview Product: ChillSip Lemonade Category: Non-alcoholic beverage (summer drink) Target Audience: Youth (16–30 years), urban and semi-urban consumers USP: Affordable, natural ingredients, cooling summer drink in eco-friendly packaging Campaign Objective Create strong brand awareness in summer 2025. Encourage trial purchase in metros and tier-2 cities.

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget considerations. Read More »

Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.

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Analysis of PR Campaign: “Digital India” by Government of India Introduction The “Digital India” campaign, launched in 2015 by the Government of India, is a large-scale public relations (PR) initiative aimed at transforming India into a digitally empowered society and knowledge economy. It focuses on improving online infrastructure, increasing internet connectivity, and making government services

Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement. Read More »

Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors? Use relevant theories from the syllabus to support your analysis.

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Brand Positioning Strategy of Amul: An Analysis Introduction Amul is one of the most iconic FMCG brands in India, known for its dairy products. Managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul has created a unique space in the Indian market with its consistent messaging, high-quality products, and deep-rooted connection with the masses.

Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors? Use relevant theories from the syllabus to support your analysis. Read More »

Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model.

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Analysis of a Recent Indian Advertisement Using AIDA Model and Advertising Appeals Selected Advertisement: Cadbury Dairy Milk – “Shubh Aarambh” (2024) Cadbury’s “Shubh Aarambh” campaign, launched during the festive season in 2024, aimed to connect emotionally with Indian families. The advertisement shows a young woman offering Dairy Milk to her parents before an important personal

Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model. Read More »