Personal Selling

Explain the importance of buying motives in personal selling.

Introduction Buying motives are the reasons why a customer decides to buy a product or service. In personal selling, understanding buying motives is extremely important because it helps the salesperson to approach the customer in the right way. When a salesperson knows what motivates the customer, they can offer the most suitable product, address concerns, […]

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Assume a situation where you are introducing an eco-friendly cleaning product in a semi-urban market. How would you use personal selling to educate and convince customers?

Introduction Introducing an eco-friendly cleaning product in a semi-urban market requires more than just placing it on shelves. It demands personal selling—direct interaction with potential customers—to educate them about the product’s benefits and to build trust. In semi-urban areas, people may not be fully aware of eco-friendly products, so a personalized approach is crucial. Understanding

Assume a situation where you are introducing an eco-friendly cleaning product in a semi-urban market. How would you use personal selling to educate and convince customers? Read More »

Do you think it is important to use selling process steps in personal selling? Discuss the various steps of selling process.

Introduction Yes, using the steps of the selling process in personal selling is very important. Personal selling is not just about selling a product or service—it is about creating a connection with the customer, understanding their needs, and offering the right solution. Following the structured selling process helps ensure that the salesperson moves through the

Do you think it is important to use selling process steps in personal selling? Discuss the various steps of selling process. Read More »

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