Pricing Strategies

Distinguish between cost-oriented pricing and demand-oriented pricing.

Leave a Comment / BCOC-132 /

Introduction Pricing is one of the most important elements in marketing and business strategy. It helps a business decide how much to charge for its products or services. There are different ways to set prices. Two major methods are cost-oriented pricing and demand-oriented pricing. Understanding the difference between these two methods helps businesses make better […]

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What is full-cost pricing principle? Does it lead to a higher than optimum production?

Leave a Comment / BCOG-171 /

Introduction The full-cost pricing principle, also known as cost-plus pricing, is a method where firms set the selling price of a product by adding a specific markup to the total cost of production. It is a widely used pricing strategy in practice, especially among monopolistic and oligopolistic firms. However, this approach raises questions regarding production

What is full-cost pricing principle? Does it lead to a higher than optimum production? Read More »

What are the basic methods of pricing? Also explain the factors affecting the pricing decisions.

Leave a Comment / BCOE-141 /

Introduction Pricing is a critical element of the marketing mix and plays a significant role in determining a product’s market success. It affects consumer perceptions, company revenue, and market competition. Companies use various pricing methods based on their objectives, market conditions, and customer expectations. Along with the methods, several internal and external factors influence pricing

What are the basic methods of pricing? Also explain the factors affecting the pricing decisions. Read More »

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