Explain how virtual reality (VR) can enhance the customer experience. Describe the potential challenges and opportunities for marketers using VR.
Introduction Virtual Reality (VR) is an immersive technology that allows users to experience digital environments in a highly interactive and realistic way. For marketers, VR offers innovative ways to engage customers and create memorable brand experiences. By integrating VR into marketing strategies, companies can differentiate themselves, increase consumer engagement, and drive higher satisfaction. However, this […]