September 2025

What are the various technologies used by FinTech?

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Introduction FinTech, short for Financial Technology, refers to the use of innovative technology in the delivery and improvement of financial services. It has transformed the way people save, invest, borrow, transfer money, and make payments. From digital wallets to robo-advisors, FinTech is revolutionizing banking and finance. In this answer, we will discuss the various technologies […]

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What are the various ways of securing the business on internet?

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Introduction In today’s digital age, businesses rely heavily on the internet to operate, communicate, and serve customers. While this offers great convenience and growth opportunities, it also exposes businesses to online threats like hacking, data theft, and cyber fraud. Therefore, securing a business on the internet is very important to maintain trust, protect data, and

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Who are Digital Influencers and under which category of e-commerce business model they could be considered?

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Introduction Digital influencers are individuals who have a strong online presence and the power to influence the opinions and buying decisions of their followers through social media platforms, blogs, or video channels. They play an important role in the modern digital marketing environment by connecting brands with consumers in a more personal and authentic way.

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Explain the 7C’s of retail mix.

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Introduction The 7C’s of retail mix are a set of essential components that help retailers develop effective strategies to attract and retain customers. These elements guide retailers in offering the right product, creating a positive customer experience, and achieving business success. The 7C’s framework is especially useful in today’s competitive and digital marketplace. In this

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What is Cyber Security? State its importance in the today’s digitally connected world.

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Introduction Cyber security, also known as information security, is the practice of protecting computers, servers, networks, and data from digital attacks, theft, or damage. In today’s digitally connected world, where almost everything from banking and shopping to healthcare and education happens online, cyber security has become more important than ever. It ensures that sensitive data

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What are the various types of websites?

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Introduction Websites are digital platforms that provide information, services, or products to users through the internet. Over the years, different types of websites have evolved to serve different purposes—some offer information, some sell products, and others provide entertainment or communication. In this answer, we will explore the various types of websites and their key features,

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Do you think Distributed Ledger Technology is revolutionizing the world? If so, how?

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Introduction Yes, Distributed Ledger Technology (DLT) is indeed revolutionizing the world. DLT is a digital system for recording transactions and data across multiple computers or nodes, so that the records are maintained securely, transparently, and without a central authority. The most well-known form of DLT is blockchain, which powers cryptocurrencies like Bitcoin. But beyond cryptocurrency,

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What are the advantages and disadvantages of E-Commerce?

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Introduction Electronic Commerce (E-Commerce) refers to the buying and selling of goods and services using the internet. It includes everything from online shopping and banking to booking tickets and paying bills. E-commerce has revolutionized the way businesses operate and how consumers interact with brands. However, like every system, it has both benefits and limitations. In

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BCOE-141 Principles of Marketing – Solved Assignment Answers (2025-26)

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Introduction Below are the detailed answers for all questions from the IGNOU BCOE-141 assignment (Principles of Marketing) for the 2025-26 session. Each question is answered in over 600 words using simple and clear language. Click on the links to read the full answers. You are the marketing manager of a FMCG company launching a new

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Distinguish between the following: a) Price skimming and penetration pricing b) Publicity and advertising

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Introduction In marketing, different pricing and promotional strategies are used to achieve various business objectives. Two important pricing methods are price skimming and penetration pricing, while in promotion, publicity and advertising are commonly used. Understanding the differences between these strategies helps businesses choose the right approach based on their goals, market conditions, and target audience.

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