BCOE-141 Principles of Marketing – Complete Solved Assignment
Below is the list of questions with individual answer links for the IGNOU BCOE-141 assignment:
- What do you understand by the term marketing mix? Explain the components of marketing mix.
- Research findings showed that consumption of a particular edible oil is injurious to health. Is this finding relevant to a sweet shop? Justify?
- Your company is planning to launch a new line of organic facial creams aimed at young adults aged 18–30. Conduct a brief market analysis for the new product line.
- Design an advertising campaign for a new product, including the target audience, key message, media channels, and budget considerations.
- Imagine you discover that a competitor is providing inaccurate information about their product to potential clients. Describe a specific ethical strategy you would employ to address this situation while maintaining the integrity of your own sales approach.
- Discuss how understanding consumer behavior can help in the successful launch of the new product, with two specific examples.
- Describe the role of intermediaries in the distribution channel and explain how they are important in the marketing process.
- What are the basic methods of pricing? Also explain the factors affecting the pricing decisions.
- Provide two examples of strong brands and describe what makes them successful.
- Explain how virtual reality (VR) can enhance the customer experience. Describe the potential challenges and opportunities for marketers using VR.
- Write short notes on: a) Physical distribution system b) Experiential marketing
- Distinguish between the following: a) Consumer markets and organisational markets b) Need and motive