Social Marketing Social marketing uses commercial marketing techniques to promote positive social change. It focuses on influencing behaviors that benefit individuals and society, such as hygiene, education, and health practices. Importance in Rural Areas Encourages adoption of sanitary habits and health checkups Supports campaigns like Swachh Bharat and Beti Bachao Promotes behavior change through posters, […]
Electronic Media Electronic media refers to communication tools that use electronic technology such as television, radio, and the internet. These media are powerful tools for information dissemination in rural development. Role in Rural Development Spreads awareness about government schemes, health, and farming Provides education and entertainment Connects remote villages to the outside world Electronic media
Participatory Rural Appraisal (PRA) Participatory Rural Appraisal is a method used to involve rural people in planning and decision-making for their own development. It uses simple tools like maps, timelines, and group discussions to understand local needs. Key Features Bottom-up approach Uses local knowledge Promotes empowerment and ownership PRA is essential for designing programs that
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Active Listening Active listening is a key communication skill that involves fully concentrating, understanding, responding, and remembering what the speaker says. It means not just hearing the words but paying attention to the message behind them. Importance in Rural Development Helps development workers understand community needs Builds trust and encourages participation Promotes clear and respectful
Introduction Communication support is the use of planned communication strategies to educate, inform, and influence rural communities for development. In the context of rural development, communication helps spread awareness, change behaviors, and ensure participation in government schemes and programs. Need for Communication Support in Rural Development 1. Creating Awareness Most rural communities are unaware of
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Introduction Information and Communication Technology (ICT) has become a key driver of development in modern society. In rural development, ICT plays an important role by connecting remote communities to essential services, improving access to information, and enhancing livelihood opportunities. Role of ICT in Development 1. Improving Access to Information ICT tools like mobile phones, internet,
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Introduction Extension education plays a vital role in rural development by transferring knowledge, skills, and technologies from research institutions to rural communities. It helps farmers, rural youth, and women adopt modern practices and improve their livelihoods. The key aim is to bring about a positive change in the behavior, attitude, and practices of rural people.
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Introduction Organizational communication refers to the process of exchanging information, ideas, and instructions within an organization to achieve common goals. Effective communication in organizations—especially in rural development institutions—is crucial for coordination, decision-making, motivation, and problem-solving. However, several factors can influence how well communication occurs within an organization. Factors Affecting Organizational Communication 1. Organizational Structure The
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