Social Marketing
Social marketing uses commercial marketing techniques to promote positive social change. It focuses on influencing behaviors that benefit individuals and society, such as hygiene, education, and health practices.
Importance in Rural Areas
- Encourages adoption of sanitary habits and health checkups
- Supports campaigns like Swachh Bharat and Beti Bachao
- Promotes behavior change through posters, street plays, and media
Social marketing helps in motivating rural people to adopt development-oriented behaviors for better living standards.