Introduction
Formative evaluation is an ongoing process of collecting feedback during the development or implementation of a program, course, or project. The main goal is to improve the quality and effectiveness before the final outcome is completed. It is commonly used in education, training, and organizational development.
Purpose of Formative Evaluation
- Identify areas for improvement during the process
- Guide decision-making for program adjustments
- Enhance effectiveness and efficiency of outcomes
- Involve stakeholders in shaping the process
Key Features
- Continuous Process: Happens during implementation, not after completion.
- Feedback-Oriented: Focuses on gathering feedback from participants or users.
- Improvement-Focused: Aims at refining and adjusting plans in real time.
Examples
- Gathering student feedback during a training module
- Reviewing a pilot phase of a new HR policy before a full launch
- Testing a small sample of a new product and making adjustments based on customer input
Benefits of Formative Evaluation
- Helps prevent major issues in the final version
- Encourages user or employee participation
- Improves the quality and relevance of outcomes
Conclusion
Formative evaluation is a valuable tool for improving processes, programs, and products before they are finalized. By identifying problems early and allowing for timely improvements, it increases the chances of success and stakeholder satisfaction.