Introduction
Below are the complete answers for the MJM-030: Media & Communication Theories IGNOU assignment. Each question has been answered in detail, using simple language for better understanding. Click on the links to view each answer.
Assignment Answers
- How do media platforms facilitate persuasive campaigns for social change? Support your answer with an example of any such recent campaign.
- What is Social Comparison Theory, and how does social media influence it in everyday life? Give examples of recent news or events where social media has impacted social comparison.
- Discuss the key assumptions of the Uses and Gratifications Theory and explain how they apply to modern media consumption.
- How does media shape gender roles and identity in society? Give examples from films, advertisements, or news.
- Write short notes on any four of the following (150 words each): a. Resonance b. Global Village c. Chicago School d. Selective Retention e. Mean World Syndrome f. Media Hegemony
Conclusion
All answers have been written in simple, easy-to-understand English for IGNOU students. These posts can be referred to for preparing assignments or enhancing understanding of key media theories.