Introduction The Product Life Cycle (PLC) is a concept used in marketing to describe the stages a product goes through from its introduction in the market to its eventual decline or withdrawal. Understanding PLC is essential for businesses to make informed decisions about marketing strategies at different phases of the product’s life. In this answer, […]
Introduction SWOT analysis is a strategic planning tool used by businesses to evaluate their internal strengths and weaknesses, as well as external opportunities and threats. For an Indian e-commerce company like Flipkart, performing a SWOT analysis helps in identifying key areas of improvement and exploring future possibilities for growth. Flipkart, founded in 2007, is one
Introduction Launching a new product in the fast-moving consumer goods (FMCG) sector requires careful planning and smart strategies. As the marketing manager, one of the most powerful tools at your disposal is market segmentation and targeting. These tools help identify the right customers and position the product in a way that attracts them effectively. In
BCOE-141 Principles of Marketing – Complete Solved Assignment Below is the list of questions with individual answer links for the IGNOU BCOE-141 assignment: What do you understand by the term marketing mix? Explain the components of marketing mix. Research findings showed that consumption of a particular edible oil is injurious to health. Is this finding
BCOE-141 Principles of Marketing – Complete Solved Assignment Read More »
Introduction Marketing caters to various types of markets and is driven by the understanding of human behavior. To design effective strategies, it is important to distinguish between different types of markets and fundamental behavioral concepts. In this post, we differentiate between consumer markets vs. organisational markets and needs vs. motives. Main Body a) Consumer Markets
Introduction Marketing involves not only product creation and promotion but also efficient distribution and unique customer engagement methods. Two important concepts in this context are the physical distribution system and experiential marketing. Both contribute significantly to the success of marketing strategies by ensuring product availability and enhancing customer connections. Main Body a) Physical Distribution System
Write short notes on: a) Physical distribution system b) Experiential marketing Read More »
Introduction Virtual Reality (VR) is an immersive technology that allows users to experience digital environments in a highly interactive and realistic way. For marketers, VR offers innovative ways to engage customers and create memorable brand experiences. By integrating VR into marketing strategies, companies can differentiate themselves, increase consumer engagement, and drive higher satisfaction. However, this
Introduction A strong brand goes beyond a recognizable logo or catchy slogan—it represents a company’s values, customer trust, consistent quality, and emotional connection with its audience. Successful brands manage to stand out in crowded markets through clear identity, strong communication, and delivering consistent value. In this post, we’ll explore two such brands: Apple and Nike,
Provide two examples of strong brands and describe what makes them successful. Read More »
Introduction Pricing is a critical element of the marketing mix and plays a significant role in determining a product’s market success. It affects consumer perceptions, company revenue, and market competition. Companies use various pricing methods based on their objectives, market conditions, and customer expectations. Along with the methods, several internal and external factors influence pricing
Introduction Intermediaries play a vital role in the marketing and distribution of products. They act as a bridge between producers and consumers, ensuring that goods move efficiently from the manufacturer to the end user. These intermediaries include wholesalers, retailers, distributors, and agents. By facilitating distribution, they add value to the product, enhance customer access, and
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