Introduction Ethnography is a qualitative research method used in social sciences to study cultures, communities, and everyday life. The word comes from the Greek words “ethnos” (people) and “grapho” (to write). It involves spending time with people in their natural setting to observe and understand their behavior, customs, and beliefs. Ethnographers often live in the […]
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Introduction Ethnography is a primary method of research in anthropology that involves the detailed study of people and cultures. It is rooted in direct observation, participation, and long-term fieldwork. Through ethnography, anthropologists understand the daily lives, beliefs, rituals, and social structures of communities. In recent decades, the field has undergone significant changes, giving rise to
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Introduction Ethnography is a core method and product of cultural anthropology. It refers both to the research process and the written account or representation of a particular culture, group, or community. Through ethnography, anthropologists gain a deep understanding of the daily lives, values, and practices of people from their perspective. Definition of Ethnography Ethnography is
Characteristics of Ethnography Ethnography is a qualitative research method focused on studying cultures and social interactions in their natural settings. Its key characteristics include in-depth observation, long-term fieldwork, participant immersion, rich descriptive data, and emphasis on understanding the participants’ point of view (emic perspective).
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