Market Research

Market Research

Leave a Comment / MRDE-004 /

Introduction Market research is the process of collecting and analyzing information about a product’s potential customers, competitors, and market trends. It helps businesses understand what customers need and how to serve them better. Key Elements Identifying customer preferences Analyzing competitor strategies Understanding demand and supply trends Conclusion Market research helps rural entrepreneurs make informed decisions […]

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Write short notes on the following in about 150 words: a) Purposes of Market Research b) Factors which affect the preparation of forecasting c) Differentiate between Social Marketing and Socially Responsible Marketing d) Levels of Distribution Channels

Leave a Comment / TS-6 TOURISM MARKETING /

a) Purposes of Market Research Market research is conducted to understand customer needs, preferences, and behavior. In tourism, it helps identify target segments, evaluate satisfaction levels, and track emerging trends. The main purposes include decision-making support, strategy formulation, identifying market opportunities, and reducing business risk. It aids in designing effective promotional campaigns and improving products

Write short notes on the following in about 150 words: a) Purposes of Market Research b) Factors which affect the preparation of forecasting c) Differentiate between Social Marketing and Socially Responsible Marketing d) Levels of Distribution Channels Read More »

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