Introduction The Product Life Cycle (PLC) is a concept used in marketing to describe the stages a product goes through from its introduction in the market to its eventual decline or withdrawal. Understanding PLC is essential for businesses to make informed decisions about marketing strategies at different phases of the product’s life. In this answer, […]
Introduction SWOT analysis is a strategic planning tool used by businesses to evaluate their internal strengths and weaknesses, as well as external opportunities and threats. For an Indian e-commerce company like Flipkart, performing a SWOT analysis helps in identifying key areas of improvement and exploring future possibilities for growth. Flipkart, founded in 2007, is one
Introduction Launching a new product in the fast-moving consumer goods (FMCG) sector requires careful planning and smart strategies. As the marketing manager, one of the most powerful tools at your disposal is market segmentation and targeting. These tools help identify the right customers and position the product in a way that attracts them effectively. In
BCOE-141 Principles of Marketing – Complete Solved Assignment Below is the list of questions with individual answer links for the IGNOU BCOE-141 assignment: What do you understand by the term marketing mix? Explain the components of marketing mix. Research findings showed that consumption of a particular edible oil is injurious to health. Is this finding
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Introduction In the food industry, health concerns and consumer perceptions play a vital role in shaping business decisions. If research findings indicate that a specific edible oil is injurious to health, this information becomes significant for all food-related businesses, including sweet shops. In this context, we explore the relevance of such findings to a sweet
Introduction The term marketing mix refers to a strategic combination of various elements that a company uses to meet consumer needs and achieve its marketing objectives. It is often known as the 4Ps: Product, Price, Place, and Promotion. The concept was developed by E. Jerome McCarthy in the 1960s and is widely used in marketing
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