You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?
Introduction Launching a new product in the fast-moving consumer goods (FMCG) sector requires careful planning and smart strategies. As the marketing manager, one of the most powerful tools at your disposal is market segmentation and targeting. These tools help identify the right customers and position the product in a way that attracts them effectively. In […]
