TS-6 TOURISM MARKETING

Write short notes on the following in about 150 words: a) Purposes of Market Research b) Factors which affect the preparation of forecasting c) Differentiate between Social Marketing and Socially Responsible Marketing d) Levels of Distribution Channels

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a) Purposes of Market Research Market research is conducted to understand customer needs, preferences, and behavior. In tourism, it helps identify target segments, evaluate satisfaction levels, and track emerging trends. The main purposes include decision-making support, strategy formulation, identifying market opportunities, and reducing business risk. It aids in designing effective promotional campaigns and improving products […]

Write short notes on the following in about 150 words: a) Purposes of Market Research b) Factors which affect the preparation of forecasting c) Differentiate between Social Marketing and Socially Responsible Marketing d) Levels of Distribution Channels Read More »

What are the Direct Operating Costs and Indirect Operation Costs of an Airline? Describe the specific features of airline marketing.

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Introduction Airline operations involve substantial expenditures, categorized broadly into direct and indirect operating costs. Understanding these costs is vital for financial planning, pricing strategies, and maintaining profitability. Additionally, airline marketing has evolved into a complex discipline focused on brand positioning, customer loyalty, and revenue optimization. Direct Operating Costs of an Airline Direct operating costs (DOCs)

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TS-6 Tourism Marketing Assignment Answer Links

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TS-6 Tourism Marketing – IGNOU Assignment Answers Here are the verified and accurate links to each answer of the TS-6 Tourism Marketing assignment: 1. What is the significance of market segmentation in tourism? Explain the various market segmentation variables. 2. What is Competitive Analysis? Discuss various strategic options an enterprise can adopt to counter its

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Write notes on the following in about 300 words each: a) NGO’s intervention in tourism b) Familiarization tours

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a) NGO’s Intervention in Tourism Non-Governmental Organizations (NGOs) play a significant role in promoting responsible and sustainable tourism. Their intervention is crucial in addressing issues related to environmental conservation, community participation, cultural preservation, and ethical practices in tourism development. NGOs act as facilitators between local communities and tourism developers. They help educate locals about the

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Differentiate between Advertising and Public Relations. Explain the sales and promotion methods adopted by Travel Agencies.

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Introduction Marketing communication in tourism relies on multiple tools, including advertising, public relations (PR), and promotional techniques. Travel agencies, in particular, use these tools strategically to build brand image, attract customers, and increase sales. While advertising and PR are both essential, they serve different purposes and follow different approaches. Difference between Advertising and Public Relations

Differentiate between Advertising and Public Relations. Explain the sales and promotion methods adopted by Travel Agencies. Read More »

Explain important costs that a potential tourist may incur. Discuss the pricing objectives followed by tourism enterprises.

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Introduction Tourism, like any other economic activity, involves various costs for the consumer and strategic pricing decisions for service providers. For tourists, understanding these costs helps in better travel planning. For tourism enterprises, setting appropriate pricing objectives is crucial for attracting customers, managing competition, and ensuring profitability. Important Costs Incurred by Tourists 1. Transportation Costs

Explain important costs that a potential tourist may incur. Discuss the pricing objectives followed by tourism enterprises. Read More »

Define Peak and Lean Tourist Seasons. Describe with suitable examples how seasonality affects tourism.

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Introduction Seasonality in tourism refers to fluctuations in tourist demand over different periods of the year. It is typically characterized by periods of high activity, known as peak seasons, and periods of low activity, referred to as lean seasons. Understanding these seasonal patterns is vital for effective tourism planning, marketing, and management. Definition of Peak

Define Peak and Lean Tourist Seasons. Describe with suitable examples how seasonality affects tourism. Read More »

Discuss the role and application of technology in tourism.

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Introduction Technology has significantly transformed the tourism industry, making travel more convenient, personalized, and accessible. From planning and booking to experience sharing and customer feedback, technology plays an integral role in every phase of the tourism journey. The rise of digital tools, smart systems, and automation has enhanced efficiency, expanded market reach, and improved customer

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Compare and contrast the roles of National Tourist Organisation and the Local Bodies in the marketing of India as a tourism destination.

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Introduction The promotion and marketing of India as a tourism destination involve the collective efforts of various government and private entities. Among these, the National Tourist Organisation (NTO) and local bodies play pivotal yet distinct roles. While the NTO operates at a national and international level, local bodies work at regional and municipal levels. Both

Compare and contrast the roles of National Tourist Organisation and the Local Bodies in the marketing of India as a tourism destination. Read More »

What is Competitive Analysis? Discuss various strategic options an enterprise can adopt to counter its competitors.

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Introduction Competitive analysis is a critical component of strategic planning in tourism marketing. It involves identifying and evaluating the strengths and weaknesses of current and potential competitors. This helps tourism enterprises understand the market landscape, anticipate competitors’ moves, and craft effective strategies to maintain or gain market share. Understanding Competitive Analysis Competitive analysis in tourism

What is Competitive Analysis? Discuss various strategic options an enterprise can adopt to counter its competitors. Read More »

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