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Social Marketing

Social Marketing Social marketing is a strategy used to influence people’s behavior for the benefit of individuals and society. Unlike commercial marketing, which aims to sell products, social marketing promotes positive social change—such as health, safety, or environmental responsibility. Examples include campaigns to stop smoking, promote handwashing, or encourage vaccination. It uses similar tools as […]

Social Marketing

Leave a Comment / Communication and Extension in Rural Development /

Social Marketing Social marketing uses commercial marketing techniques to promote positive social change. It focuses on influencing behaviors that benefit individuals and society, such as hygiene, education, and health practices. Importance in Rural Areas Encourages adoption of sanitary habits and health checkups Supports campaigns like Swachh Bharat and Beti Bachao Promotes behavior change through posters,

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