TS-6 Tourism Marketing – IGNOU Assignment Answers
Here are the verified and accurate links to each answer of the TS-6 Tourism Marketing assignment:
- 1. What is the significance of market segmentation in tourism? Explain the various market segmentation variables.
- 2. What is Competitive Analysis? Discuss various strategic options an enterprise can adopt to counter its competitors.
- 3. Compare and contrast the roles of National Tourist Organisation and the Local Bodies in the marketing of India as a tourism destination.
- 4. Discuss the role and application of technology in tourism.
- 5. Define Peak and Lean Tourist Seasons. Describe with suitable examples how seasonality affects tourism.
- 6. Explain important costs that a potential tourist may incur. Discuss the pricing objectives followed by tourism enterprises.
- 7. Differentiate between Advertising and Public Relations. Explain the sales and promotion methods adopted by Travel Agencies.
- 8. Write notes on the following in about 300 words each: a) NGO’s intervention in tourism b) Familiarization tours
- 9. What are the Direct Operating Costs and Indirect Operation Costs of an Airline? Describe the specific features of airline marketing.
- 10. Write short notes on the following in about 150 words: a) Purposes of Market Research b) Factors which affect the preparation of forecasting c) Differentiate between Social Marketing and Socially Responsible Marketing d) Levels of Distribution Channels
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