September 2025

Introduction Branding and personal selling are two important components of marketing that help businesses build customer relationships and promote their products effectively. While branding focuses on building a lasting image of a product or company, personal selling is a direct approach where salespeople interact with potential buyers to make a sale. Below are detailed short […]

Introduction Integrated Marketing Communication (IMC) is a strategic approach that combines all marketing tools and messages into a unified and consistent brand message across all channels. In today’s digital and competitive world, customers interact with brands through multiple platforms—social media, advertisements, websites, in-store experiences, and more. IMC ensures that customers receive a clear, consistent message

Introduction In today’s economy, services play a vital role alongside physical goods. From banking and education to healthcare and tourism, services touch every part of our lives. Understanding what services are and how they are marketed is essential for any business operating in the service sector. In this answer, we will define services, explain their

Introduction Marketing intermediaries are individuals or organizations that help a business in the distribution, promotion, and sale of its products. These may include wholesalers, retailers, agents, and distributors. Selecting the right intermediaries is critical for a company to ensure that its products reach customers efficiently and effectively. However, managing intermediaries can also present challenges. In

Introduction Pricing is one of the most critical components of the marketing mix, often referred to as the 4Ps—Product, Price, Place, and Promotion. Among these, pricing directly affects a company’s revenue and profitability. A well-planned pricing strategy can help a business gain market share, compete effectively, and attract customers. In this answer, we will explore

Introduction Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions with current and potential customers. It involves using data and technology to understand customer needs, improve communication, and build long-term relationships. In marketing, CRM plays a vital role in understanding customer behavior, personalizing services, and increasing customer satisfaction and loyalty. Let’s

Introduction Social media has revolutionized the way businesses communicate with their customers. It is no longer just a tool for social interaction but has become a powerful platform for modern marketing. From brand promotion to customer engagement, social media plays a crucial role in helping businesses reach their target audiences. In this answer, we will

Introduction Consumer buying behavior refers to the decision-making processes and actions people take when purchasing goods or services. Understanding this behavior is essential for marketers to create effective strategies that appeal to target customers. By studying what motivates consumers to buy, how they make choices, and what factors influence their decisions, marketers can design products,

Introduction The Product Life Cycle (PLC) is a concept used in marketing to describe the stages a product goes through from its introduction in the market to its eventual decline or withdrawal. Understanding PLC is essential for businesses to make informed decisions about marketing strategies at different phases of the product’s life. In this answer,

Introduction SWOT analysis is a strategic planning tool used by businesses to evaluate their internal strengths and weaknesses, as well as external opportunities and threats. For an Indian e-commerce company like Flipkart, performing a SWOT analysis helps in identifying key areas of improvement and exploring future possibilities for growth. Flipkart, founded in 2007, is one